We define a clear hypothesis of how to plan to win, determine how we measure success and align our goals to strategic outcomes then execute.
Start With Why
- I am a missionarie
- Aspirational vision as the basis for product strategy and roadmap
Understand the Problem
- Have empathy for your customer
- Focusing on people problems before product problems
Focus Relentlessly
- Doing fewer things better
- Prioritize based on vision, strategy, and a deep understanding of the customer and their problems
Empower the Team
- Discovering the solution together
- Teams have goals for problems to solve, not feature projects to deliver
My approach to product and feature launches is based on data-basedanalysis, optimization, and statistical modeling. I’ve learned to eliminatecostly mistakes and increase the overall return on investment by analyzingyour goals and targets using methods such as heuristic evaluation, cohortanalysis, and customer feedback.
Exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
Conducting research in order to develop knowledge about what the users do, say, think, and feel.
Combine all research and observe where the user’s problems exist. In pinpointing the user’s needs, begin to highlight opportunities for innovation.
Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. No idea is too farfetched and quantity supersedes quality.