Evy
Find your perfect hairdo with our expert stylist app. Get personalized recommendations and book appointments with ease where ever you are.
Task
Build an usability friendly and easy to use app for old and young to book a stylist right to their doorstep.
The mobile hair stylist app was designed to have a direct access point for busy individuals to book hair and styling appointments from the convenience of their phones. As the UX/UI designer, my focus was creating an intuitive and visually appealing interface for a diverse audience, with an intuitive booking process at heart. Through extensive user research and usability testing, we were able to identify pain points and optimize the app’s customer journey and prioritize features to enhance the overall user experience. Additionally, I worked on establishing a strong brand identity that would appeal to women helping the service stand out in a competitive market.
- Chicken and egg – On one hand, customers won’t use the app unless there are enough stylists available to meet their needs. On the other hand, stylists won’t sign up unless there are enough customers to make it worth their while. This created a difficult balancing act for the platform, which in the end failed to attract both groups simultaneously.
- Making it stick – Another major challenge was continued loyalty and commerce. The app needed to provide a seamless payment system that ensured transactions were safe and secure for both the customer and the stylist. This involved dealing with payment gateways, managing payment flows, and handling refunds and disputes. All incentivizing the two parties to stay loyal to our platform and don’t arrange follow-up services in private.
- Consistent and recognizable brand identity that reflects the values and personality of the company to establish a deeper connection with customers
- Visual design such as logo, brand guidelines and style guide (typography, color palettes, UI elements)
- Guerilla testing
- Moderated and unmoderated testing
- Explorative and comparative
- Product structure and strategy
- Identifying user needs, conducting customer research
- Content development
- Empathy map and customer journey
- Coordination development and UI design
- Design research
- Graphic Development (icons, logo)
- User guides and storyline
- UI wireframes and prototyping
- Interaction design and animations