Soon
We’ve created a unique event platform across the spectrum of mobile and desktop website, designed for a young, loud and enthusiastic audience.
Task
Build a brand new service enabling bar and club owners to communicate their upcoming events and directly connect with their audience.
Introducing our lifestyle and event app, designed specifically for a young and trendy audience. With a clean and modern interface, our app and website made it easy for users to discover and attend the hottest events and activities in their city. Whether it’s a music festival, foodie pop-up or jazz event, our app has users covered. Our intuitive UX/UI design ensures a seamless user experience, allowing users to quickly and easily search for events, connect, and purchase tickets. Including personalized recommendations based on users interests and social networks, never missing out on the latest and greatest happenings.
One of the biggest challenges in building Soon from a product management perspective was ensuring that the app caters to the diverse needs and preferences of a young audience. This involved conducting extensive market and user research, gathering feedback, and iterating on the product to ensure that it meets the expectations of the target market. Additionally, balancing the app’s functionality and user experience with the business objectives in mind, requiring careful feature prioritization and long-term planning.
- Drive team set-up
- Identifying market needs
- Defining requirements
- Organizing the cross-functional team (Front/Back-end Dev., Design, BA)
- Responsibility for the development and success of the product
- Market analysis and benchmarking
- User interviews, surveys, and usability tests, to understand user preferences and pain points
- User personas incl. goals, frustration, motivation, fears, cravings and behaviors of our target audience
- Product structure and strategy
- Identifying user needs, conducting customer research
- Content development
- Empathy map and customer journey
- Coordination development and UI design
- Design research
- Graphic Development (icons, logo)
- User guides and storyline
- UI wireframes and prototyping
- Interaction design and animations